Last week, MikMak and TrackStreet announced a new partnership designed to deliver unmatched support for multichannel brands in terms of eCommerce enablement and brand protection. By combining MikMak’s commerce enablement and analytics platform with TrackStreet’s brand monitoring and compliance expertise, this collaboration enables brands to gain critical insights, protect their brand, and ensure consistent, profitable growth across all channels.
In today’s competitive market, brands face challenges like declining sales volumes, tighter margins, and brand integrity issues due to unauthorized pricing or resellers. “Our commitment to empowering brands with unparalleled commerce enablement and analytics drives us to constantly innovate,” explains Rachel Tipograph, MikMak Founder and CEO. “From providing platform enhancements to strategic partnerships, our goal is to anticipate the needs of brands and maximize their profitability. We continue this commitment by partnering with TrackStreet and combining our actionable insights with their best-in-class brand protection.”
Through this partnership, MikMak and TrackStreet address critical market pain points, empowering brands to optimize every marketing dollar. With the assurance that products in shoppable media and where-to-buy solutions are linked to in-stock inventory and sold through authorized partners, this collaboration safeguards brand equity while maximizing profitability.
The integration of MikMak and TrackStreet provides unmatched visibility and scale by linking MikMak’s store locator connections with nearly 10,000 retailers to TrackStreet’s monitoring of 165,000 websites and marketplaces. Brands gain access to data insights that drill down to the category and UPC level, supporting data-driven decisions that strengthen retailer relationships, improve campaign performance, and enhance omnichannel strategy.
According to Andrew Schydlowsky, Founder and CEO of TrackStreet, “This partnership with MikMak represents a monumental step forward for brands seeking full control and visibility over their sales channels. By combining our expertise in brand protection with MikMak's cutting-edge commerce analytics, we’re not just helping brands defend their margins; we’re equipping them with the insights and protection necessary to outmaneuver competitors, capture untapped opportunities, and drive sustained profitability across every channel.”
With best-in-class support from MikMak and TrackStreet, brands can leverage managed or self-serve options and personalized brand protection expertise to meet their unique needs. This partnership not only strengthens brand compliance and profitability today but also lays the groundwork for future advancements in eCommerce analytics and protection.
MikMak continues to drive innovation with enhancements like the MikMak Insights API, while TrackStreet expands its platform with next-generation tools for global eCommerce tracking, AI-driven action engines, and competitor intelligence.
To learn more about this partnership, schedule a demo with MikMak today.